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Design thinking stands fundamentally to successful strategy development and organizational change.

Thinking like a designer can transform the way organizations develop products, services, processes, and strategy. This approach, which is known as design thinking, brings together what is desirable from a human point of view with what is technologically feasible and economically viable. It also allows people who aren’t trained as designers to use creative tools to address a vast range of challenges.

Design Thinking tackles complex problems by:

Empathising: Understanding the human needs involved.
Defining: Re-framing and defining the problem in human-centric ways.
Ideating: Creating many ideas in ideation sessions.
Prototyping: Adopting a hands-on approach in prototyping.
Testing: Developing a prototype/solution to the problem.

What is Design Thinking?

Design Thinking is a methodology used by designers to solve complex problems, and find desirable solutions for clients. A design mindset is not problem-focused, it’s solution focused and action oriented towards creating a preferred future. Design Thinking draws upon logic, imagination, intuition, and systemic reasoning, to explore possibilities of what could be—and to create desired outcomes that benefit the end user (the customer).

Design thinking reduces the ambiguity and risk present in innovation by involving the customers or users on a series of prototypes to find, test and improve concepts.

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